Four ways to work together

Design-in program

Retained, quarterly

The practice carries the architecture-layer relationships a small commercial team cannot cover — silicon vendors, platform OEMs, rack integrators, advanced packaging — and runs them against a gated pipeline alongside your engineering team.

• Named account ownership at the architecture layer, agreed in writing
• Gate-weighted pipeline with a weekly review against applications engineering
• Conference, technical committee and working group coverage
• Quarterly re-score of the target map as windows open and close

Monthly retainer with milestone fees at the test-vehicle and qualification gates.

Go-to-market build

Fixed fee, six to ten weeks

For a company hiring its first commercial leader, entering a new buyer layer, or replacing a motion that produces meetings but no gates. The output is an operating system a new seller can run on day one.

• Scored target map and segment playbook by buying behavior, not geography
• Gate definitions, evidence deliverables and pipeline weightings
• Competitive battlecard written as trades rather than superiority claims
• Event and abstract-deadline calendar — the deadlines matter more than the shows
• Compensation design and a first-ninety-days plan

Fixed fee, stated before work begins.

Target and access diagnostic

Fixed fee, two to three weeks

The fastest way to establish whether a commercial problem is coverage, product or timing. Eighty to a hundred named design-in targets scored on the four variables that predict a win, delivered as a working model your team can re-score rather than a slide nobody opens twice.

• Design-in window, technical fit, access and revenue scale, each scored and weighted
• Entry point and decision owner named for every target
• Honest access rating — warm, mediated or cold
• Three execution waves and the internal argument each one requires

Fixed fee. Frequently the entry point to a retained program.

Advisory and consultation

Hourly

For investors, corporate strategy teams and research networks who need an operating view rather than an analyst view.

• Liquid cooling and thermal competitive structure, and the consolidation wave
• OEM, ODM and neocloud go-to-market mechanics
• Silicon reference architectures and where the thermal decision sits
• Server and AI infrastructure demand, pricing and supply behaviour

Hourly. Fit is stated before the call rather than discovered during it.